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No longer is it a question of if you should sell your gold, but where to sell gold. The price of gold continues to climb at an all-time high right now, as of this writing. Real estate, the stock market, and the US dollar have proven numerous times that they are not as stable as we once expected that they would be. But gold, on the other hand has been,is, and will continue to be a rock solid investment, for as long as it is regarded as a precious metal, in the guaranteed future.

So the deciding factor of where to sell gold depends upon where you can get the highest offer for it. The worst thing you want to do is sell your gold to somethrifty pawn shop or jewelry exchange that would deceive you out of the real value of your gold. After all, even a jeweler needs to make money too, right? After all, a retailer is going to pocket your gold and try to resell it… the old buy low, sell high technique. It’s his job to pay as less as possible for your gold so that he can flip the same item for as much as he can, to make some money.

The ideal location where to sell gold is to a gold refinery. Why? Because they are in the business to take your gold and melt it down, and sell it at wholesale or as as they see fit. Gold refineries are not in the business of selling directly to consumers. They don’t resell gold items. They are fundamentally wholesale distributors of gold raw material. There is no middle-man, hence the profit margin is higher, and therefore they can afford to give you maximum dollar for your gold.

In fact, you can reasonably expect to earn about three hundred percent more for your gold through gold refineries than you would if you were to trade it in at retail.

The advantage is that these companies are offer a haggle-free price. They offer a rapid estimate and issue payment to you expediently. You don’t have to feel like you are being taken for a ride, because you aren’t. You are getting the best possible payout, while still leaving room for the refinery to make a profit as well.

So it really is in your own best interests to do your due diligence before you make a decision about where to sell it to. Make sure that you are not dealing with some gold “dealership”. Be sure you are not giving up your gold to some shady here-today-gone-tomorrow business that is out there to take your jewelry and run.

If you own gold, then you should know that you actually retain the upper hand in any negotiation. Gold is a scarce commodity. You hold something that THEY want. They want the gold that you have. So don’t settle for what pittance they are only willing to offer you. You need know the true value of your gold.

And that is what makes the refinery the most lucrative place to sell your unwanted or broken gold